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Human by Nature - Press Release

Human by Nature: Because Nature makes us happy

Flims, June 02, 2020:  The idea for the campaign came to life already close to lockdown. But then host Burkhard Wolter and his team decided to focus even more on Human by Nature. The Waldhaus Flims Wellness Resort’s fascination is its location in the middle of a 20,000 m2 park, surrounded by magnificent nature. Four videos of employees show what there is to discover and experience in and around the Belle Époque Grand Hotel from 1877. Biking, wellness, family holidays and days with plenty of space in a fauna and flora that are among the most valuable in Switzerland.

Elevated above Flims village, the private road leads along with old trees to the entrance of the Waldhaus Flims. Completely renovated in 2016/17, the four hotel buildings and the Belle Époque Pavilion shine like a beacon. Surprisingly, the modern glass-cube contains the award-winning spa with indoor and outdoor pools as well as a natural pond.
The covered arbor that connects all the houses dates back to the founding years. However, clever minds built underground corridors years ago to ensure that guests can get from their hotel room to the spa dry and warm.

Securing the summer with OOH and social media campaigns

Human by Nature, because nature is good and makes us happy. Discover or retreat yourself into nature. This is what guests want in these times. That’s why the Waldhaus Flims has decided to work on a campaign with this name. The start is made by four videos on the topics of biking, wellness, kids and events, which are launched on the website and social media channels. A poster campaign (OOH) is also being launched in the city of Zurich.

“Guests expect top service from a house like ours, with rooms, wellness and fitness, a great selection of food & drinks; but what makes us different is the fantastic nature with a huge park around the Waldhaus Flims and in our region with lakes, mats, gorges, Alps or mountain peaks. Experiences in this nature touch the heart of adults and children alike,” explains host and hotelier Burkhard Wolter.

Here, you will be delighted by the park, which extends over an amazing 20,000 square meters. Yoga, spinning or simply relaxing is the order of the day here. A part of the park is specially designed for children. Let off steam and play or visit the chef, who is more than happy to introduce the little guests to the magic of the many different herbs from his own garden. For biking and hiking, but also golf, horse riding or paragliding, the Flims/Laax region is also an El Dorado for sporty holidays in summer.

The immense facility is perfect for keeping your distance and taking the desired liberties. Spacious guest rooms, some of which can be combined into family rooms, four spacious restaurants and terraces with view to the park and mountains, two bars for relaxation and numerous cozy corners where you can make yourself comfortable alone or as a couple.

The Waldhaus Flims is particularly appreciated by companies and event agencies, who feel safe here right now because of the spacious grounds. The possibilities are almost unlimited, thanks to the creativity of the people in charge, every wish, even the craziest, can be fulfilled.


The Human by Nature campaign is accompanied by interesting special offers for families, couples & friends, athletes and companies. Included are added values such as free transfer from and to Chur train station or free parking, tablet in the room with access to over 1000 e-magazines & e-newspapers. The campaign was developed in-house, the videos were produced by Die TVRegie, Zurich.


Reservations can be made by phone +41 81 928 48 12 or email


The Waldhaus Flims Wellness Resort

Built in 1877 and completely renovated in 2016/2017, the 5-star Hotel Waldhaus Flims Wellness Resort in Flims-Laax combines historical elegance with modern luxury. The hotel complex is surrounded by the largest hotel park in Switzerland, situated in the middle of the magnificent Grisons mountain world. The hotel offers 143 suites and rooms in three guest houses. The spacious, modern and award-winning wellness and spa area offers guests an exclusive place to relax and unwind. The hotel’s gastronomic facilities include the restaurant “Epoca”, the fondue and raclette vaulted cellar “Il Tschaler”, the Thai restaurant “Siam” and the Italian family restaurant “Pomodoro”. The alpine bar “The Summit” and the legendary “Chadafö Bar” with the adjacent “Davidoff Cigar Lounge” invite you to a relaxed end of the day. More information is available at


Media office Waldhaus Flims:
Anna Barbara Eisl-Rothenhäusler
Telephone +41 79 634 73 03  E-Mail:

man on a yoga mat meditating next to Waldhaus Flims outdoor pond
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Human by Nature - Relaxation through meditation
woman smiling while riding a bike and wearing a backpack, helmet and biking gear
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Human by Nature - Biking through Flims/Laax
little girl blowing petals off of a flower
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Human by Nature - Kids learn about sustainable cooking
Human by Nature - Meeting naturally
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Human by Nature - Meeting naturally
waldhaus flims hotel exterior at dusk. The hotels is white with gray shutters. There are two balconies overlooking the mountains. In the background are evergreen trees and the silhouettes of the swiss alps

We are open!

After a couple of weeks of extensive work, we are happy to welcome our guests again for an unforgettable summer season.

To make your holiday even more relaxing, we will cover the cost of the PCR or antigen test for your return abroad if you stay four or more nights.


Due to the current situation, our restaurants are partially open.


Please contact us on 081 928 48 48 if you have any questions or an inquiry.

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